I went to Russell this week to run my first media workshop for the tourism industry peeps from the Bay of Islands.
It was a great day and after a very productive working lunch, action points were made and I’m excited to see what this group of energetic people with a passion for the Bay of Islands will soon be rolling out.
Here’s what it’s all about:
These Media Workshops are designed for destination PRs and travel marketing folks who want the inside info on working with media.
Megan has been travel writing for 14 years covering all aspects of the industry from the freelancer, to editor and now blogger. She has also done PR contracts for several travel organizations, hosting media and planning famil itineraries and has developed her years of experience into a media and social media training workshop.
The half-day programme includes full notes of practical keys and tips on who to invite on a media fam, how to host a journalist so you get the most out of them, creating story angles, how to deal with a difficult journo, how to write a press release that an editor will actually read, and advice on building your profile with the media.
The social media session looks at the ever-changing world of social interaction and conversation and gives some honest advice for time-poor marketers about where to spend the most of their time in the busy space of Twitter, Facebook, Youtube, Pinterest and blogs.
*An additional way to get the most out of these workshops is to invite several operators from one destination/region and plan extra time (over lunch) to brainstorm and discuss points that could be applied to your region as operators come together to promote the destination. The results will astound you.
If you’re interested in facilitating or hosting a Blogger at Lunch Media Workshop, drop me an email on firstname.lastname@example.org and let’s get cracking!