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Video: Cadbury’s ‘Share the Joy’ launch

Last Friday in Dunedin, Cadbury was the only word on people’s lips. Quite literally. Licked off people’s lips in fact.

Friday was the crescendo of the annual Cadbury Chocolate Carnival with the Jaffa Race down Baldwin Street – the steepest street in the world (by half a degree) according to the Guinness Book of Records. Two races were held with 25,000 giant gob-stopping jaffas, each individually numbered so that someone could win a prize as they fund raised for two charities.

And just before the launch, Cadbury released a new song and video. Share the Joy is a collection of kiwi moments and celebrations of sounds, recorded by people in shopping malls and just out and about, all put together with Bobby McFerrin – he of Don’t Worry Be Happy fame.

Have a look at the video and hoopla as 10,000 people gathered at the bottom of Baldwin Street for the jaffa race to begin – and the rain just managed to stay away long enough so that it wasn’t Milo coming down Baldwin.

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Hi, I'm Megan Singleton and I'm the word slinger of this travel blog as well as on radio in NZ every Sunday. Former Travel Editor at Yahoo NZ and current freelance writer for a few newspapers and mags from time to time, I set off on this travel writing journey 20 years ago and I've pretty much always got a suitcase half packed (or half un-packed!) I'd love you to join me on Facebook or Twitter and sign up for my newsletters if you want loads of travel tips, advice and deals!