* Take Notice! Media Training is coming to Taupo
Wednesday August 28th, 9am – 12 noon at the Wairakei Resort
Sign up below to book your place >>
Are you a manager or in sales and marketing or PR for a travel, tourism or hospitality product? Do you want to be more effective when dealing with media?
Award-winning travel writer and blogger Megan Singleton has created the Take Notice! Media Training Workshop offering a unique opportunity to gain hard-earned insight into how you can get noticed above the crowd.
New Zealand is saturated with great tourism product, so gaining the media advantage is vital to grow your business.
With 14 years of experience as a writer, editor and also PR manager for various travel brands, you will gain insights into how your product can have a global reach with a tailored touch to ensure the competitive edge.
Megan’s website Blogger at Large is one of New Zealand’s largest travel blogs, she speaks each Sunday on Newstalk ZB to Andrew Dickens and is also Expedia’s blogger for Australia and New Zealand. She understands SEO and the role of social media and will tell you frankly what works and what doesn’t.
During her time as travel editor at Yahoo!NZ the channel grew from #18 to #1, and Megan is used to being pitched to by travel brands who could learn some easy lessons in how to be more effective with their media marketing.
In this half-day workshop you will learn about:
- hosting media and how to get the most out of them
- who to invite and why
- how to effectively tell your story
- the all-important question: calculating ROI
- dos and don’ts of hosting Chinese visitors and media
- and a whole lot more!
The social media session will give you straight-up advice on where to spend your time and where not to bother as the travel industry evolves faster than a block of blue cheese.
What they’re saying:
“I loved Megan Singletons Take Notice! Media Training workshop. Attended the one in Auckland and got lots of great tips on working with not only mainstream media but using social media to your advantage as well. I’ve been a fan of her blog for a while now and in her presentation she gave a lot of personal examples to help with different topics, as well as a number of stories from the many different destinations and experiences she’s had while travelling and writing. I will be looking to implement a number of the media and social media tips I learned to help with the portfolios I look after at Air New Zealand Holidays.” – Penina Momoisea, Air New Zealand Holidays
“I attended one of Megan’s events and it was fantastic! As a PR novice it gave me clear ideas of where to start and how I could get the most out of my time when working with journalists. And not just your traditional journalists but also new media options. Megan is an engaging speaker but is also completely approachable and professional. Thoroughly enjoyed the day and wouldn’t hesitate to attend another one of her events again.” – Sarah Greener, Rock the Boat, Bay of Islands
“I didn’t think I would gain much from Megan’s workshop for our small business but it was invaluable! Megan’s persona instantly put everyone at ease and her material was so relevant that everyone was very enthralled.” – Suzi Jones, Outrigger Motel, Paihia